Case Study

Discover Network

Client Discover Network
Project Web, branding
Role Experience design & direction

01. The Brand

Discover Global Network is the third-largest global payments network in the world. Combining the strengths of Discover Network, Diners Club International, PULSE and global Alliance Partners, they process billions of transactions annually across 185 countries and territories.

02. The Design

Redesigning the Discover Network website was a massive undertaking. It was the epitome of "multidisciplinary design approach". Talk about having to swap hats throughout the process — sometimes I had to wear two or three at the same time in order to keep the ball rolling.

The design was driven by content strategy, brand reinforcement, and user research. It became abundntly clear that simplicity and a clear, coherent narrative was the best approach. Intuitive navigation, macro white space, a limited color palette, and a tasteful infusion of visual elements (photography, iconography, data visualization) all work well together to establish an effortless delivery of the content.