Discover is a well known financial institution and as one of FCB Chicago's premier accounts, I had the opportunity to enhance many of the Discover.com digital properties: both public-facing and private experiences.
During my two years working on the account, I was involved in designing or re-designing over 50 projects. I have selected four major case studies to showcase on this page.
Note: While the content shown is my work, by law, it is property of Discover Financial Services and/or FCB Chicago. Dissemination and reproduction, including downloading, of any of the hereby shown examples is strictly prohibited.
Our team was tasked with the complete redesign of the Discover app. This was a total overhaul of the UI architecture, funcionality, and design. I was involved in all phases of this project and owned the Android redesign, shown here.
Below you can see comparisons of key pages between the current app and the redesign. Clarity and ease of navigation were achieved by simplification and consolidation of many of the copious features offered by this complex app.
My concept added an extra feature - custom shortcuts. The idea is to have every property (experience, flow, page) of the App available as a shortcut, housed in a slide-ip panel that is always anchored at the bottom of the screen. Thus, you can always go to your most used features with a slide-up and a tap from anywhere within the app.
I led the initiative to implement layout optimization based on viewport size throughout all properties of Discover.com. This project was paired with the complete rethinking and development of a new fluid grid framework, which would dramatically enhance each virtual experience, regardless of the device it is being viewed on.
To test the layout optimization, we used one of the most complex private experiences on Discover.com — Account Center Home. I redesigned the page by introducing a modular approach with layered content, as well as infusing the components with subtle microinteractions for optimal user experience. While keeping the front-end framework responsive, this type of approach requires a much more sophisticated content hierrarchy based on user testing and feedback, in order to determine the behavior of all components.
This project was more of a conceptual challenge. Discover wanted to explore the addition of a modern chatbot component which needed to be portable, scalable and adaptable. I concentrated on building a design and a prototype that would be mobile-friendly with the ability to be implemented as a feature of the Discover app.
The example in the prototype is a case study of a cardmember wanting to redeem their cashback bonus via the chatbot functionality. It is a seamless and quick experience.
Rewards and savings are well-regarded features of most Discover credit cards, and Discover Deals is the place for cardmembers to find exclusive offers.
I redesigned the Discover Deals experience to be more user-friendly, clear to navigate, and visually appealing. As with most large undertakings, the process was iterative, with several rounds of user testing, and business partners' input.
Many new features were introduced, such as real-time filtering, viewed Deals, and offers that the cardmember has interacted with. The entire robust experience had to be carefully thought through and designed accordingly.